I have been using YouTube for years, and it has benefited me immensely. Believe me! Marketing on YouTube helped me to gain more exposure online and get found on the major search engines. Owing to the universal nature of search engine like Google, images, news, videos, books, local searches are all blended. People use only Google when they want to access important information. Take advantage of this platform and write high-quality articles. While writing articles, you may also create complimentary videos. Creating more YouTube videos will help in building backlinks to the site. People will find you easily on Google.
YouTube also offers the benefit of repurposing content. I feel that content never dies on YouTube. Thus, there is no need to spend more time or use expensive equipment to re-purpose content. For instance, you may re-purpose content in several formats like video series, podcasts, presentation or Infographics. I created 4 different contents from a single idea.
Using YouTube to build your audience can benefit the business tremendously. It is good to create content consistently to attract new visitors to your business website. YouTube is such a portal through which you can reach out to wider audiences.